Newzapalooza burst out of the newsrooms of the city in 2004 like a bat out of hell on a very tight deadline. The idea was simple — harness the innate competitiveness of local reporters and editors and marry it to their undying belief that they can, in fact, do it better themselves. The result — instant rock bands, itching to square off against their bitter rivals, all for the benefit of a worthy cause, the Children’s Aid Foundation.
Newzapalooza has since featured bands from the Toronto Sun, Toronto Star, Globe and Mail, CTV, Canadian Press, MTV Canada, Thomson Reuters, CityTV and the CBC. These fearless acts, some talented, some merely bold, have raised over $100,000 for the CAF — and had a damn good time doing it.